Presenting your monthly SEO campaign results to the Board at the end of the week?
In need of some killer data visualisations to break up the excel charts and make your audience super excited about their companies search marketing campaigns?
Say Hello to your new friend Google Fusion Tables.
If you work as as an Search Engine Optimiser (SEO) chances are that you use Firefox as your main Browser (2nd - Chrome for quick research assignments/social networking, 3rd – Internet Explorer for backwards compatibility browser testing).
As we all know the power of a great application lies in it’s ability to be fully customisable and extended to however the user requires – Firefox doesn’t disappoint here. For SEO’s those extended requirements are to be able to see key information about clients, competitors websites – there is no other browser on the market that comes close to be able to review/research sites, links, code etc for SEO’s. FireFox is the browser of choice for the professionals in the industry.
A couple of days a go Mozilla introduced Add-on collections. Add on collections are a way to share your favourite plugins with the community and help highlight the best extensions out there…
Watch this cool introduction video on how to browse, create, install collections.
Google launched a new tool today that will be of interest to UX geeks – Page Speed. It is an open-source Firefox/Firebug Add-on that produces immediate suggestions on how you can supercharge your web pages to improve their speed. The tool is very similar to Yahoo’s YSlow which is also Firebug addon.
Page Load is an important element of user experience and “SEO”. We all know Big G loves fast loading websites and will rank them higher in the SERPS. This tool is definitly worth checking out to get some extra ideas on how to improve your speed (apart from better web hosting).
A few tips for faster loading websites from past experience….
I recommend downloading both Page Speed & YSlow to any serious web entrepreneur – every second counts….
Fast response times foster higher flow states (Skadberg & Kimmel
2004), higher conversion rates (Akamai 2007), higher perceived
trustworthiness (Nielsen 1999) – Andrew King.
Wolfram Alpha the first step in an ambitious, long-term project to make all systematic knowledge immediately computable by anyone became Conscious this Weekend.
Having played around with it for a couple of hours now I have to say I am very impressed. Wolfram is no Google killer as the press built it upto be pre launch – it’s more of an additional/complimentary service to your everyday search engine (Google, Yahoo, Live etc).
If you have been reading my tweets recently you will see I have been linking out to a number of useful GreaseMonkey Scripts that help improve Google Analytics in various ways – improved social media metrics, improved keyword trends etc.
For those of you that don’t know what Greasemonkey is – in short it’s a FireFox plug-in that allows you to customize the way a web page displays using small bits of JavaScript.
One of the first things I do in the morning while having breakfast is review my clients analytics data – From conversions to search traffic to goals and paid keywords effectiveness etc.
Over time I have discovered some essential Greasemonkey scripts for Google Analytics that have helped me “go deeper” into the data – listed below are my top five…
Reminds me of one of my social media submits on Digg that generated over 350 comments – half of of them were based on my epic punctuational error!
Awesome web comic via the genius that is the Dog House Diaries.
If you are on Digg feel free to add me over there http://digg.com/users/Zen53 and send me your submissions with or without spelling mistakes ;D
This is a mind map I put together awhile back for a music gathering, tagging, organising, playing, sharing music strategy. Over the past few weeks my laptop has been working overtime crunching audio keys,BPM’s etc. Using iTunes to attach keywords to the tracks (genre, feeling, key etc) – I’m building up a system for a real-time music mashup system which can produce mixes based on emotion, speed, genre. Getting closer to the day when I can share the fruits of this work.
If I have missed anything you feel would be beneficial to include i.e: cool recommendation engines – shoot me an email or leave a comment.
This is my Personal Blog on Internet Strategy, Search Engine Optimisation (SEO) and Social Computing. @SeanMcColgan / Subscribe
