The advertising worlds new crush – 3D projection mapping is making huge waves right now. Samsung, Nokia and BMW are all at the forefront – recently projecting their latest Ad campaigns using this new tech (all cleverly syndicating it online too).
Here’s Samsung’s recent 3D projection mapping installation in Amsterdam to promote their new range of 3D LED TVs. Wow… (Sony who?)
What do you think… is 3D projection mapping the future of advertising?
So just like you or anyone else that has bought an iPad recently – I have downloaded, deleted, purchased, searched, researched, reviewed and installed multiple iPad Apps.
My App research has mostly been based around news/information processing applications (yes I am a self diagnosed Information Junkie). Here I want to share with you my favourite info-filtering apps I have tested so far – in the effort to help save you time in the search of the perfect app.
I wrote a guest blog post for the social media conference iStrategy. It’s based on a report by the super smart public relations and communications firm Burson Marsteller. Thought I’d share the accompanying infographic here for you to see…(Click image to view in Hi Res format).
Infographic created by the super talented Tiffany Farrant.
Back from Berlin @iStrategy2010, a social media strategy event that was jam packed with awesome speakers, brilliant digital marketers and lots of great insightful actionable insights. For those who couldn’t make it you can find a couple of the iStrategy presentations/workshops on Slideshare.
One of my favourite speakers at the event Michael Donnely, Group Director, Worldwide Interactive Marketing at The Coca-Cola Company presented “Coke’s ‘fans first’ approach in social communities“.
Their approach is refreshing (no pun intended) – they look at each new community (FaceBook, Flickr, Twitter etc) as a new country – listening first before taking their brand there.
They have 3000 marketeers feed their social media campaigns, with localised content, lots of moderation and multiple online listening posts (Michael mentioned they are currently in talks with Radian6) following conversations, interesting user generated content (UGC) which they then promote (with permission) on their digital marketing channels.
The video below was found and promoted on Coke’s Open Happiness site – UGC content like this is every marketers dream – not many brands are as loved as Coke’s, imagine walking into work and finding these video clips awaiting you in your listening posts – Wow!
Mikael Thuneberg has created a lovely google analytics > excel tool for visualising your web data. It allows you to break down your data via metric/dimension producing exquisite charts for your marketing team to quickly gain actionable insight within a blink of an eye…
Check out the examples below utilising web data of this blog.
You can download the excel application here or read more about it in more detail over at Mikael’s Excel Analytics Blog.
Like this post? You’ll love this then… Visualise Your Web Sites Visitors On Google Maps Using Fusion Tables
Tim Berners-Lee talks with Tim O’Reilly about the future of the internet, Web 2.0, HTML5, social networks, web apps, trust, FOAF and the mobile web.
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