In Search of the Sublime

@SeanMcColgan

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    Visualise Your Web Sites Visitors On Google Maps Using Fusion Tables

    Jun 29, 2009 By Sean in Digital Strategy Tags: Analytics, Data Visualization, Google

    Presenting your monthly SEO campaign results to the Board at the end of the week?
    In need of some killer data visualisations to break up the excel charts and make your audience super excited about their companies search marketing campaigns?

    Say Hello to your new friend Google Fusion Tables.

    Google Fusion Tables

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    Essential SEO Tools For Firefox

    Jun 13, 2009 By Sean in Digital Strategy

    If you work as as an Search Engine Optimiser (SEO) chances are that you use Firefox as your main Browser (2nd  -  Chrome for quick research assignments/social networking,  3rd – Internet Explorer for backwards compatibility browser testing).

    As we all know the power of a great application lies in it’s ability to be fully customisable and extended to however the user requires – Firefox doesn’t disappoint here. For SEO’s those extended requirements are to be able to see key information about clients, competitors websites  – there is no other browser on the market that comes close to be able to review/research sites, links, code etc for SEO’s. FireFox is the browser of choice for the professionals in the industry.

    A couple of days a go Mozilla introduced Add-on collections. Add on collections are a way to share your favourite plugins with the community and help highlight the best extensions out there…

    Watch this cool introduction video on how to browse, create, install collections.

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    Page Speed – A new Page Loading Tool From Google

    Jun 4, 2009 By Sean in Digital Strategy Tags: Google, Page Speed, Web App

    Google launched a new tool today that will be of interest to UX geeks – Page Speed. It is an open-source Firefox/Firebug Add-on that produces immediate suggestions on how you can supercharge your web pages to improve their speed. The tool is very similar to Yahoo’s YSlow which is also Firebug addon.

    Page Load is an important element of user experience and “SEO”. We all know Big G loves fast loading websites and will rank them higher in the SERPS. This tool is definitly worth checking out to get some extra ideas on how to improve your speed (apart from better web hosting).

    A few tips for faster loading websites from past experience….

    1. Use CDN’s (Content Delivery Networks) for user generated content, media files, js frameworks etc.
    2. Reduce the number of HTTP requests
    3. Put CSS at the top of your document
    4. Combine Multiple CSS files into One
    5. Gzip Compress all your external files (can reduce upto 70% of response size – big win).

    I recommend downloading both Page Speed & YSlow to any serious web entrepreneur – every second counts….

    Fast response times foster higher flow states (Skadberg & Kimmel
    2004), higher conversion rates (Akamai 2007), higher perceived
    trustworthiness (Nielsen 1999) – Andrew King.

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