Parallax scrolling landing pages are engaging uses with rewarding experiences that they love to share with their social connections.
Digital Strategy
Building a 2012 Marketing Budget
Going it Alone as a Solo Entrepreneur
Great article by Time Magazine on going it alone as a solo entrepreneur. Article highlights pinboard.in and instapaper founders road to becoming solo entrepreneurs.
Plexus Engine Topic Discovery Tool
Plexus Engine is an app and data platform that discovers emerging topical information. It is the brainchild of former ReadwriteWeb Lead Writer Marshall Kirkpatrick. You can read an in-depth run down of it on his personal blog.
Definitely a tool to keep an eye out on for forward-thinking journalists and bloggers.
How Does a Digital Nomad Earn $1 Million in Affiliate Revenue while Travelling the World?
If you have affiliate programs for your business or are an affiliate yourself, this is a great video.
Social Game Design for a Connected World
Art & Copy the Movie
Developing Apps for Chinese Android users
How to Win The Internet with Viral Content
Awesome deck on growing your business on the social web through viral content.
Via: Jonah Peretti
3D Projection Mapping – The Future of Advertising?
The advertising worlds new crush – 3D projection mapping is making huge waves right now. Samsung, Nokia and BMW are all at the forefront – recently projecting their latest Ad campaigns using this new tech (all cleverly syndicating it online too).
Here’s Samsung’s recent 3D projection mapping installation in Amsterdam to promote their new range of 3D LED TVs. Wow… (Sony who?)
7 iPad Apps for Information Junkies
Dropbox Startup Lessons Learned
- Learn early, learn often
- Best practices aren’t always best
- Know your market type and how your product fits into your users life
iStrategy 2010 – Moving Away From Campaigns To Constant Engagement
Back from Berlin @iStrategy2010, a social media strategy event that was jam packed with awesome speakers, brilliant digital marketers and lots of great insightful actionable insights. For those who couldn’t make it you can find a couple of the iStrategy presentations/workshops on Slideshare.
Exquisite Analytics Visualisation Excel App
Mikael Thuneberg has created a lovely google analytics > excel tool for visualising your web data. It allows you to break down your data via metric/dimension producing exquisite charts for your marketing team to quickly gain actionable insight within a blink of an eye…
Check out the examples below utilising web data of this blog.
Visualise Your Web Sites Visitors On Google Maps Using Fusion Tables
Presenting your monthly SEO campaign results to the Board at the end of the week?
In need of some killer data visualisations to break up the excel charts and make your audience super excited about their companies search marketing campaigns?
Say Hello to your new friend Google Fusion Tables.
Essential SEO Tools For Firefox
If you work as as an Search Engine Optimiser (SEO) chances are that you use Firefox as your main Browser (2nd - Chrome for quick research assignments/social networking, 3rd – Internet Explorer for backwards compatibility browser testing).
As we all know the power of a great application lies in it’s ability to be fully customisable and extended to however the user requires – Firefox doesn’t disappoint here. For SEO’s those extended requirements are to be able to see key information about clients, competitors websites – there is no other browser on the market that comes close to be able to review/research sites, links, code etc for SEO’s. FireFox is the browser of choice for the professionals in the industry.
A couple of days a go Mozilla introduced Add-on collections. Add on collections are a way to share your favourite plugins with the community and help highlight the best extensions out there…
Watch this cool introduction video on how to browse, create, install collections.
Page Speed – A new Page Loading Tool From Google
Google launched a new tool today that will be of interest to UX geeks – Page Speed. It is an open-source Firefox/Firebug Add-on that produces immediate suggestions on how you can supercharge your web pages to improve their speed. The tool is very similar to Yahoo’s YSlow which is also Firebug addon.
Page Load is an important element of user experience and “SEO”. We all know Big G loves fast loading websites and will rank them higher in the SERPS. This tool is definitly worth checking out to get some extra ideas on how to improve your speed (apart from better web hosting).
A few tips for faster loading websites from past experience….
- Use CDN’s (Content Delivery Networks) for user generated content, media files, js frameworks etc.
- Reduce the number of HTTP requests
- Put CSS at the top of your document
- Combine Multiple CSS files into One
- Gzip Compress all your external files (can reduce upto 70% of response size – big win).
I recommend downloading both Page Speed & YSlow to any serious web entrepreneur – every second counts….
Fast response times foster higher flow states (Skadberg & Kimmel
2004), higher conversion rates (Akamai 2007), higher perceived
trustworthiness (Nielsen 1999) – Andrew King.
5 Essential GreaseMonkey Scripts to Super Charge Google Analytics
If you have been reading my tweets recently you will see I have been linking out to a number of useful GreaseMonkey Scripts that help improve Google Analytics in various ways – improved social media metrics, improved keyword trends etc.
For those of you that don’t know what Greasemonkey is – in short it’s a FireFox plug-in that allows you to customize the way a web page displays using small bits of JavaScript.
One of the first things I do in the morning while having breakfast is review my clients analytics data – From conversions to search traffic to goals and paid keywords effectiveness etc.
Over time I have discovered some essential Greasemonkey scripts for Google Analytics that have helped me “go deeper” into the data – listed below are my top five…