Digital Strategy

3D Projection Mapping – The Future of Advertising?

June 14th, 2010  |  by Sean McColgan  |  published in Digital Strategy

The advertising worlds new crush – 3D projection mapping is making huge waves right now. Samsung, Nokia and BMW are all at the forefront – recently projecting their latest Ad campaigns using this new tech (all cleverly syndicating it online too).
Here’s Samsung’s recent 3D projection mapping installation in Amsterdam to promote their new range of [...]

7 iPad Apps for Information Junkies

June 13th, 2010  |  by Sean McColgan  |  published in Digital Strategy

So just like you or anyone else that has bought an iPad recently – I have downloaded, deleted, purchased, searched, researched, reviewed and installed multiple iPad Apps.

My App research has mostly been based around news/information processing applications (yes I am a self diagnosed Information Junkie). Here I want to share with you my favourite info-filtering [...]

How the Fortune 100 use Social Media

June 13th, 2010  |  by Sean McColgan  |  published in Data Visulisation, Digital Strategy

I wrote a guest blog post for the social media conference iStrategy. It’s based on a report by the super smart public relations and communications firm Burson Marsteller. Thought I’d share the accompanying infographic here for you to see…(Click image to view in Hi Res format).

Infographic created by the super talented Tiffany Farrant.

iStrategy 2010 – Moving Away From Campaigns To Constant Engagement

February 14th, 2010  |  by Sean McColgan  |  published in Digital Strategy

Back from Berlin @iStrategy2010, a social media strategy event that was jam packed with awesome speakers, brilliant digital marketers and lots of great insightful actionable insights. For those who couldn’t make it you can find a couple of the iStrategy presentations/workshops on Slideshare.
One of my favourite speakers at the event Michael Donnely, Group Director, [...]

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