In Search of the Sublime

@SeanMcColgan

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    3D Projection Mapping – The Future of Advertising?

    Jun 14, 2010 By Sean in Digital Strategy Tags: 3D, Advertising, Digital, Digital Strategy, Projection Mapping

    The advertising worlds new crush – 3D projection mapping is making huge waves right now. Samsung, Nokia and BMW are all at the forefront – recently projecting their latest Ad campaigns using this new tech (all cleverly syndicating it online too).

    Here’s Samsung’s recent 3D projection mapping installation in Amsterdam to promote their new range of 3D LED TVs. Wow… (Sony who?)

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    iStrategy 2010 – Moving Away From Campaigns To Constant Engagement

    Feb 14, 2010 By Sean in Digital Strategy Tags: coke, Digital Strategy, social communities, Social Media, Strategy

    Back from Berlin @iStrategy2010, a social media strategy event that was jam packed with awesome speakers, brilliant digital marketers and lots of great insightful actionable insights. For those who couldn’t make it you can find a couple of the iStrategy presentations/workshops on Slideshare.

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