3D Projection Mapping – The Future of Advertising?

June 14th, 2010  |  by Sean McColgan  |  published in Digital Strategy

The advertising worlds new crush – 3D projection mapping is making huge waves right now. Samsung, Nokia and BMW are all at the forefront – recently projecting their latest Ad campaigns using this new tech (all cleverly syndicating it online too).
Here’s Samsung’s recent 3D projection mapping installation in Amsterdam to promote their new range of [...]

iStrategy 2010 – Moving Away From Campaigns To Constant Engagement

February 14th, 2010  |  by Sean McColgan  |  published in Digital Strategy

Back from Berlin @iStrategy2010, a social media strategy event that was jam packed with awesome speakers, brilliant digital marketers and lots of great insightful actionable insights. For those who couldn’t make it you can find a couple of the iStrategy presentations/workshops on Slideshare.
One of my favourite speakers at the event Michael Donnely, Group Director, [...]

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